03. 2XL Furniture & Home Decoration
"A world where elegant design combines effortlessly with the comfort & support to bring a home furniture concept that is attractive, inspirational & elegant."
IDENTITY DUBAI has created an extended array of ads for 2XL Furniture & Home Decoration both in Arabic and English for every upcoming occasion. The challenge was to take 2XL from their old advertising method and approach, and to communicate more stylish, classy and uniquely identifiable messages.
Furthermore, 2XL had continuous promotions, offers and exploited every occasion to come with sales and discounts that required special promotional materials such as price tags, roll-ups, light-boxes, banners, posters and definitely magazine and newspaper ads.
Click the ads below to enlarge
For truck branding we had to come up with a feasible solution to change the furniture photos on the trucks from time to time. The challenge was to save on fully re-wrapping the truck every time, so we created a floating photo frame. Every season we would just change the photo in the frame.
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